Privacy Policy
This policy explains what personal information Sula Bridal collects when you visit sulabridal.com or place an order, how we use it, who we share it with, and the choices you have.
Last updated: June 4, 2026
Information We Collect
We collect the following, only as needed to run our store and serve you:
- Information you give us: your name, email, phone, shipping and billing address, ring specifications, and any messages you send us.
- Order and payment information: what you bought and your payment status. Card payments are handled by our payment processor — we do not receive or store your full card number.
- Automatic information: device, browser, IP address, pages viewed, and how you arrived at the site, collected through cookies and similar technologies.
How We Use Your Information
- To process and deliver your order, including production updates, shipping, and aftercare.
- To respond to your questions by email, WhatsApp, or a consultation call.
- To send marketing emails when you have opted in — you can unsubscribe at any time.
- To understand how the site is used and improve our products, content, and advertising.
- To prevent fraud and meet our legal and tax obligations.
Cookies, Analytics & Advertising
We use cookies and similar technologies to run the site and to measure and improve our marketing. These include:
- Google Analytics — to understand site traffic and how visitors use our pages.
- Meta (Facebook/Instagram) Pixel — to measure ad performance and show relevant ads.
- Pinterest Tag — to measure performance of our Pinterest content and ads.
You can control or block cookies through your browser settings, and you can opt out of interest-based advertising through each provider's tools. Blocking some cookies may affect how the site works.
Email Marketing
If you opt in, we send occasional emails about new pieces, guidance, and offers using our email provider, Omnisend. Every email includes an unsubscribe link, and you can opt out at any time. We do not sell your email address.
How We Share Information
We do not sell your personal information for money. However, our use of advertising cookies (Meta Pixel, Pinterest Tag) may be considered a "sale" or "share" of personal information under California law. You can opt out through the cookie controls described above or by emailing us. We share information only with service providers who help us operate, and only as needed:
- Our e-commerce and checkout platform, which processes orders and payments.
- Shipping and logistics partners, to deliver your order.
- Analytics, advertising, and email providers named above.
- Authorities or advisors when required by law, or to protect our rights.
Data Retention
We keep your information for as long as needed to fulfill your order, provide warranty and aftercare, and meet legal, accounting, and tax requirements. When it is no longer needed, we delete or anonymize it.
Your Rights & Choices
Depending on where you live (for example, under GDPR in Europe/UK or the CCPA in California), you may have the right to:
- Access the personal information we hold about you.
- Correct or update inaccurate information.
- Request deletion of your information.
- Opt out of marketing emails, and of the sale or sharing of personal information (see our note on advertising cookies above).
To exercise any of these rights, email us at hello@sulabridal.com. We will respond within the timeframe required by applicable law.
International Transfers
We ship and operate internationally. Your information may be processed in countries other than your own, including the United States. Where required, we rely on appropriate safeguards to protect it.
Children's Privacy
Our site is intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us information, contact us and we will delete it.
Changes to This Policy
We may update this policy from time to time. The "Last updated" date above reflects the current version. Material changes will be posted on this page.
Contact Us
Questions about your privacy or this policy? Email hello@sulabridal.com, message us on WhatsApp at +86 137 2605 8208, or write to us at:
Sula Bridal453 S Spring Street, Ste 400, PMB 1025
Los Angeles, CA 90013
United States